Social media for medical practices
Bedside plans a month of social content for your practice, designs and writes every piece in your own brand, and hands it to you to approve. You spend about fifteen minutes. Your feed sounds like the expert in the room.
From $597 a month. 16 planned pieces, 32 candidates. No sales call required.
Meridian Hair Restoration
Owner
How many grafts do I need?
Hook
This is the question we get asked before anyone even sits down.
Body
Graft count is the answer to an exam, not a question you answer on a form. It comes from the size of the area, your donor supply, hair caliber, and where the pattern is heading. A number quoted before anyone has looked at your scalp is a guess.
Check before this publishes
Never quote a graft range or a price. Never imply a specific result.
But the practices whose feeds actually sound like the expert in the room are the ones patients trust before they ever call. Bedside makes that a fifteen-minute-a-week job instead of a second one.
Who it is for
One surgeon or forty providers. The common shape is a practice where the decision is considered, the patient does research first, and the person with the expertise has no time to post.
A solo practice with no marketing hire
The owner approves on a phone between cases. Nobody has to write anything.
A practice with one marketing coordinator
They stop sourcing ideas and start running a calendar that is already full.
A group or DSO across several sites
One library, per-site brands, role-based approval, and reporting that rolls up.
The current setup
How it works now
How it works with Bedside
How it works
Bedside learns your practice
Providers, procedures, market, patient profile, the phrases you refuse to say, and the way you already talk in a consult room. It becomes a set of facts the system reasons from, not a paragraph in a settings page.
It plans the month and shows its work
Every cycle it scores a full pool of candidates against your practice, your calendar and what has already worked, then puts the best of them on dates. You see the ones it chose, the ones it held back, and the reason for each.
You approve, edit or swap
Approve a piece as written, edit it and it returns to draft, or swap it for a ranked alternate in one tap. Nothing reaches the calendar without a named person on the record.
It learns what worked and tells you what to record
Reach, saves, completion and clicks come back tagged by what the piece actually was. Bedside finds the correlation, writes it in a sentence, and turns it into the next thing to point a camera at.
The month
A prompt box gives you whatever you asked for. Bedside builds a pool for the whole month, scores every piece in it against your practice and what has already worked, then puts the best on dates and holds the rest as ranked alternates. The reason is attached to each one.
Candidates scored
32
32 candidates were scored and 16 of them were placed on the calendar.
Nothing is discarded. The 16 that did not make the month stay ranked and ready, which is what makes a swap a one-tap decision instead of a new brief.
32 and 16 are the Single Specialty monthly shape, read from the plans table. The pieces alongside are real scored rows from Cortland Facial Plastic Surgery, September 2026, a cycle that scored 36. Fictional demonstration practice.
Why these went on the calendar
How to ask a surgeon about their revision rate, and how to read the answer
100Editorial response · Direct to camera
Editorial: Question volume rising across RealSelf and the two largest facial-surgery patient forums: variations on how do you evaluate a surgeon's revision rate now appear in roughly one in six Boston-area threads, up from one in twenty a year ago. Nobody credible has answered it on video.
The structures holding your nasal tip up, and what happens when one is weakened
100Educational · Carousel
This tone (explanatory) has been outperforming for this account.
The one that does not match the others: a better rule than counting letters
100Educational · Carousel
This tone (explanatory) has been outperforming for this account.
Held back this month
How to read a before-and-after photograph, including ours
83Before and after
This tone (explanatory) has been outperforming for this account.
The people we tell not to have a facelift
70FAQ · Direct to camera
Rated a strong fit for this practice right now.
What it makes
Every card below is a real piece pulled out of a demonstration practice and rendered by the same component the product uses. The design, the caption and the call to action all belong to that practice. 19 content categories across 8 formats.
Editorial response
Direct to camera · 34s
YouTube caption
Patients are increasingly arriving with this question and they deserve a real answer rather than a deflection.
#plasticsurgery #boston #patienteducation #askthedoctor
Call to action. Bring the question to your consultation here or anywhere else. Any surgeon should be able to answer it.
Educational
Carousel
Instagram caption
The donor area holds a finite number of grafts across a lifetime. Spending it on an aggressive hairline at 29 is a decision that gets paid for at 49, when the pattern has moved and there is nothing left to move with it. A first procedure should leave room for the loss that has not happened yet.
#hairrestoration #scottsdale #patienteducation #askthedoctor #consultfirst
Call to action. A written plan starts at the evaluation.
Before and after
Draft body, not yet adapted
This is a single upper eyelid case photographed at the same distance, with the same lens and the same window light, before and at twelve weeks. She gave us written permission to publish an eyes-only crop and can withdraw it at any time. Every face heals differently and this is one person’s outcome rather than an expected one. What we would point out is not the amount of skin removed but the lash line, which is visible again without the eye looking changed.
Call to action. Whether this operation suits you is a question for a consultation, not a photograph.
Patient journey
Review card
Facebook caption
She said everyone will sell you the first six months and Northline was the only place with a plan for month fourteen. That is the stretch where she had historically come apart, and it is the reason the maintenance program exists as part of the plan rather than as a second purchase. The second year is quieter work and it is most of what we do.
#medicalweightloss #edina
Call to action. Ask what year two looks like before you commit to year one.
Not one template
The same content category, before and after posts, rendered for 5 different practices. Each one carries its own layout family, motif, type pairing and palette. This is what a swapped logo does not buy you.
Cortland Facial Plastic Surgery
editorial
Four things to check on any surgical photograph before you let it persuade you of anything.
Meridian Hair Restoration
clinical
Same camera position, same light, same length, fourteen months apart.
Rowan Plastic Surgery
luxe
One patient, one operation, one light source.
Northline Metabolic Health
warm
Two lab panels, nine months apart, and not a single number on them is a weight.
Glasshouse Aesthetics
bold
Same lamp, same angle, four months apart.
How it learns
Every published piece is tagged with what it actually was: format, presenter, length, category, time of day. When the numbers come back, Bedside correlates them and turns the finding into one instruction. Below is a real insight from a demonstration practice and the coach action it wrote.
What Bedside found
Reach is the wrong scoreboard: the carousels convert fifteen times harder per person reached
The carousels produced 52.3 consultation clicks per thousand accounts reached. Sloane's on-camera pieces produced 3.5, on nearly six times the audience. Both matter and they do different jobs: she brings the room, the writing decides. Judging the two against a single number would have retired the wrong one.
Measured on clicks per 1k reach at Rowan Plastic Surgery, a fictional demonstration practice.
What it asked for
A thirty-five second answer to the anesthesia question, in Dr. Rowan’s voice, over b-roll
The anesthesia carousel is drafted and strong, and the one thing it cannot do is sound like her. We already hold silent corridor and instrument b-roll, so this needs audio only. It is the lowest-friction way to get her voice onto a decision-stage piece without a camera pointed at her.
“Voice memo on your phone, in your office with the door shut. Read it once, then read it again without looking at it. We will use the second one.”
Video Studio
Nothing outperforms a provider answering a real question in their own words. The obstacle has never been willingness. It is that nobody wants to write a script, and nobody wants to improvise on camera.
“One question patients ask me all the time is…”
How many grafts do I need? · Dr. Amara Osei · 118 words
CloseOne question patients ask me all the time is how many grafts they need.
The honest answer is that it depends on what we find when we look.
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Approvals & calendar
Draft, needs review, approved, scheduled, published, rejected, archived. Every move is logged with who did it and when. The approval requirement is enforced on the server, not hidden in a button. If your Brand Profile requires approval, an unapproved post cannot be scheduled at all.
Publishing
Bedside plans, writes, designs, adapts per channel and schedules. Pushing the post to the network is the one step that is not ours to grant: every platform requires an app review or a partner approval before a third-party tool may post on your behalf. Until each clears, you publish the finished package in a couple of taps. We would rather say this on the homepage than in a footnote after you have paid.
| Platform | Direct publishing | What you do today |
|---|---|---|
| Needs Meta app review | Copy caption, download the post package, mark as published. | |
| Needs Meta app review | Copy caption, download the post package, mark as published. | |
| Partner access — not currently open | Copy caption, download the post package, mark as published. | |
| TikTok | Needs the Content Posting API audit | Copy caption, download the script and post package, mark as published. |
| YouTube | Needs a Google compliance audit | Download the video file and script, upload manually, mark as published. |
The full status page names the exact scope, the gate and the source document for each one.
Built for medical practices
A generic tool will happily write “guaranteed results” under a surgeon’s name. Bedside will not, and where it cannot be certain it tells you what to check.
Consult-first by default
Every draft sells the evaluation, not the procedure. That framing is baked into the prompt and into the library.
No absolutes
Guaranteed, painless, scarless, permanent, 100%, no downtime. Flagged wherever they appear, whoever wrote them.
Your banned phrases
Anything you add is checked on every draft and every rewrite, including edits you type yourself.
No patient data
There is nowhere in Bedside to put patient information, because the product does not need any to work.
To be exact about it: Bedside does not make your content medically or legally compliant, and it is not a HIPAA compliance product. It reduces the number of ways a post can go wrong and makes sure a person at your practice signs off before anything ships.
The library
151 structured content ideas across ten specialties. Not prompts. Not templates. Actual angles, written to be educational and conservative, each one carrying the notes a reviewer needs.
“This is the question we get asked before anyone even sits down.”
“Two techniques, two different trade-offs. Neither one is universally better.”
“There is a limit to how much hair can be moved. Planning around that is the whole job.”
Three of many in the Hair Restoration library. Every one carries a hook, an angle, a caption starting point, a visual direction, and its own review notes.
What it costs
Every tier states a number of planned pieces, a candidate pool and a seat count. Nothing here says unlimited, because nothing here is.
$597/month
One specialty. One practice. Everything needed to post consistently.
Most practices
$997/month
For multi-service practices and groups running more than one line.
$1,997/month
For larger groups, DSOs and multi-site organizations.
Prices are read from a configuration table and change without a code deploy.
Questions
Not yet, and we will not pretend otherwise. Bedside plans the month, writes and designs each piece, adapts it per channel and schedules it. The last step, pushing the post to the platform, needs an app review or a partner grant from each network before any third-party tool is allowed to do it on your behalf. Until each one clears you publish in a couple of taps from the finished package. Every platform and where it stands is listed on the status page.
No, and any tool that says it does is overselling. Bedside biases every draft toward consult-first, non-absolute language, blocks the phrases you ban, and flags what a human should check. A person at your practice still approves everything. That approval is the control, and Bedside is built so it cannot be skipped.
No. Bedside has no place to put patient names, records, images, or contact details, and it does not need any of that to work. Keep patient information in the systems built to hold it.
The specialty library is written by hand, specialty by specialty, and is deliberately conservative: it explains process, sets expectations, and answers the questions patients actually ask. It does not state statistics, timelines, outcomes, or prices. Where a number would help, it leaves a bracketed placeholder for your practice to fill in.
That is the assumption the product is built on. A provider records a 40-second video off the teleprompter or approves a post with one tap. Everything else belongs to whoever runs marketing.
No. Bedside is software your practice runs. It is built by people who have run medical marketing for years, which is why the guardrails are where they are.
How to start
Setup takes about four minutes and there is no sales call in the way of it.