Social proof
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Half
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Roughly half of the people who request a consultation here name the friend who sent them. We have watched that figure hold across four quarters and it is the only performance number we pay real attention to, because it is the one that cannot be bought. It also explains why this account looks the way it does. Most of you are not being introduced to us. You are checking whether what you were told is true.
Call to action. The rest of the site is written for exactly that reason.