Examples
290 pieces from 5 demonstration practices, across 19 content categories and 8 formats. Each one is a real row from the database drawn by the same component the product uses, with the caption Bedside wrote for its recommended channel.
The comparison
Below, the same content category is rendered for every practice. Nothing about these rows is curated for effect: the category is held constant, the practice is the only variable, and the differences you see are the layout family, motif, type pairing and palette each practice carries in its own brand profile.
Cortland Facial Plastic Surgery
editorial · frame
Instrument Serif / Inter
Meridian Hair Restoration
clinical · grid
Inter / Inter
Rowan Plastic Surgery
luxe · arc
Instrument Serif / Inter
Northline Metabolic Health
warm · rule
Instrument Serif / Inter
Glasshouse Aesthetics
bold · blob
Instrument Serif / Inter
Cortland Facial Plastic Surgery
editorial
Four things to check on any surgical photograph before you let it persuade you of anything.
Meridian Hair Restoration
clinical
Same camera position, same light, same length, fourteen months apart.
Rowan Plastic Surgery
luxe
One patient, one operation, one light source.
Northline Metabolic Health
warm
Two lab panels, nine months apart, and not a single number on them is a weight.
Glasshouse Aesthetics
bold
Same lamp, same angle, four months apart.
Cortland Facial Plastic Surgery
editorial
Nine measurements, a calibrated camera, and a piece of paper you get to take home.
Meridian Hair Restoration
clinical
One room, one case, one day.
Rowan Plastic Surgery
luxe
The room is quiet for an hour before anyone is in it.
Northline Metabolic Health
warm
The trays get set up an hour before anyone arrives.
Glasshouse Aesthetics
bold
Everything in the room, and none of it is a secret.
Cortland Facial Plastic Surgery
editorial
She consulted three surgeons. The thing that decided it was a sentence about what could not be promised.
Meridian Hair Restoration
clinical
A pull quote we did not particularly enjoy reading, and kept anyway.
Rowan Plastic Surgery
luxe
A patient described the waiting room better than we ever have.
Northline Metabolic Health
warm
Dana put off calling for two years because she had a speech ready.
Glasshouse Aesthetics
bold
"She was the only person who would tell me a number before I walked in."
The gallery
Practice
Category
290 of 290 pieces · 5 practices · 19 categories · 8 formats · showing 265–288
Myth versus fact
Direct to camera
Draft body, not yet adapted
The same product at 12 units and at 40 units is two completely different faces. If you do not want to lose the movement, say so, and it gets dosed that way.
Call to action. Tell us how much movement you want to keep. Out loud.
Myth versus fact
Short video concept
Draft body, not yet adapted
Faces read as odd when volume is in the wrong place, not when there is too little of it. Sometimes the plan is one syringe in a different spot. Sometimes the plan is wait six months.
Call to action. Bring the photos you are worried about to a consult.
Myth versus fact
Short video concept
Draft body, not yet adapted
Faces read as odd when volume is in the wrong place, not when there is too little of it. Sometimes the plan is one syringe in a different spot. Sometimes the plan is wait six months.
Call to action. Bring the photos you are worried about to a consult.
Patient journey
Before and after
Draft body, not yet adapted
No new device and no dramatic month. A peel series, sunscreen she actually reapplied, and one active added at a time. Skin health, not a transformation.
Call to action. Ask June what six months would look like for you.
Patient journey
Short video concept
Draft body, not yet adapted
You sit down, you talk for ten minutes, I watch your face move, we write a plan, and roughly a third of the time the plan is not what you came in for. Fifty dollars, credited to your first appointment.
Call to action. Consults are $50 and it comes off your first visit.
Patient journey
Short video concept
Draft body, not yet adapted
You sit down, you talk for ten minutes, I watch your face move, we write a plan, and roughly a third of the time the plan is not what you came in for. Fifty dollars, credited to your first appointment.
Call to action. Consults are $50 and it comes off your first visit.
Procedure explanation
Short video concept
Draft body, not yet adapted
It is a fast tapping right against your ear and it sounds like a stapler having a bad day. The feeling is closer to a cat tongue. The sound is the part people flinch at.
Call to action. Turn the sound on before you decide.
Procedure explanation
Short video concept
Draft body, not yet adapted
It is a fast tapping right against your ear and it sounds like a stapler having a bad day. The feeling is closer to a cat tongue. The sound is the part people flinch at.
Call to action. Turn the sound on before you decide.
Procedure explanation
Short video concept
Draft body, not yet adapted
Count it in what you have to skip. One long weekend indoors, sunscreen on a timer, no gym for two days. If you have anything on the calendar in that window, we book you later.
Call to action. Bring your calendar to the consult, not just your questions.
Procedure explanation
Short video concept
Draft body, not yet adapted
Count it in what you have to skip. One long weekend indoors, sunscreen on a timer, no gym for two days. If you have anything on the calendar in that window, we book you later.
Call to action. Bring your calendar to the consult, not just your questions.
Provider authority
Direct to camera · 34s
Instagram caption
Nine products in, four products out. June has been doing skin for eleven years and she is genuinely thrilled when the answer is cheaper than you expected.
#aestheticmedicine #austin #patienteducation #askthedoctor #consultfirst
Call to action. Skin consults are $50 and it comes off your first visit.
Patient review
Review card
Instagram caption
He came in for filler and left with a skin plan and no filler. That is a normal Tuesday here and it is why the consult is worth the fifty dollars.
#aestheticmedicine #austin #patienteducation #askthedoctor #consultfirst
Call to action. Come in with a question, not a shopping list.
Patient review
Review card
Instagram caption
Four months of price shopping and the thing that closed it was a number in a caption. That is the whole strategy, there is nothing behind it.
#aestheticmedicine #austin #patienteducation #askthedoctor #consultfirst
Call to action. Prices are on the site. All of them.
Patient review
Review card
Draft body, not yet adapted
Four months of price shopping and the thing that closed it was a number in a caption. That is the whole strategy, there is nothing behind it.
Call to action. Prices are on the site. All of them.
Seasonal
Carousel
Instagram caption
The morning application is the one people get right and the one that matters least by 2pm. Keep a stick in the car and one in the bag, and you have solved most of it.
#aestheticmedicine #austin #patienteducation #askthedoctor #consultfirst
Call to action. Save it, then go put one in your car.
Seasonal
Carousel
Draft body, not yet adapted
The morning application is the one people get right and the one that matters least by 2pm. Keep a stick in the car and one in the bag, and you have solved most of it.
Call to action. Save it, then go put one in your car.
Seasonal
Carousel
Draft body, not yet adapted
The morning application is the one people get right and the one that matters least by 2pm. Keep a stick in the car and one in the bag, and you have solved most of it.
Call to action. Save it, then go put one in your car.
Seasonal
Static graphic
Instagram caption
Day three is the earliest anything shows and day fourteen is final. If something is on the calendar, count backwards fourteen days and book that.
#aestheticmedicine #austin #patienteducation #askthedoctor #consultfirst
Call to action. December fills by the third week of November.
Social proof
Quote card
Instagram caption
Not every consult ends in an appointment. Some of them end in a note that says come back in the spring, and that is a real outcome.
#aestheticmedicine #austin #patienteducation #askthedoctor #consultfirst
Call to action. Consults are $50 and it comes off your first visit.
Social proof
Quote card
Draft body, not yet adapted
Not every consult ends in an appointment. Some of them end in a note that says come back in the spring, and that is a real outcome.
Call to action. Consults are $50 and it comes off your first visit.
Social proof
Quote card
Instagram caption
We are not counting that as a loss. A consult that ends in "come back in six months" is a plan, and most of those people do come back.
#aestheticmedicine #austin #patienteducation #askthedoctor #consultfirst
Call to action. Ask what waiting would look like. It is a real option.
Team culture
Photo post
Draft body, not yet adapted
Four people, one room, and a standing taco appointment that outranks everything on the calendar. Book Friday mornings if you want us at our chattiest.
Call to action. Friday morning slots go first. Book early.
Team culture
Photo post
Draft body, not yet adapted
Four people, one room, and a standing taco appointment that outranks everything on the calendar. Book Friday mornings if you want us at our chattiest.
Call to action. Friday morning slots go first. Book early.
Technology
Carousel
Instagram caption
Depth, passes and speed are the whole appointment. The box on the counter is the least interesting variable and it is the only one anyone advertises.
#aestheticmedicine #austin #patienteducation #askthedoctor #consultfirst
Call to action. Ask what depth they are running. It is a fair question.
About this data
Every practice, provider, patient review, metric and result on this page is fictional demonstration data. The five practices do not exist. The providers do not exist. The reviews were written for this demonstration and are not from patients. The performance numbers behind the coach actions were generated to exercise the learning engine, not measured on a real account. What is real is the software: the pieces, the design systems, the captions and the selection reasons are produced by the same code a paying practice runs, from rows in the same database.
Bedside plans, writes, designs, adapts per channel and schedules. Direct publishing to Instagram, Facebook, TikTok, YouTube and LinkedIn is not connected: each platform requires its own app review or partner grant first. See platform status.